Amazon has taken on Samsung’s Frame TV

Amazon Samsung has launched a competitor to the Frame TV Amazon Ember Artline TV, available for pre-order todayWith delivery from 7th May.

Amazon’s Amber Artline TV is designed to hide your TV in plain sight, masquerading as a piece of art when not in use. The most famous TV to achieve this effect is the Samsung Frame, a staple in some of the most stylish living rooms on Instagram. However, recently, other TV brands including TCL and Hisense have started launching their own art TVs. Amazon’s TV is the latest to join the ranks.

The TV has a 4K QLED display with Dolby Vision and uses the latest Fire TV interface. But as an insider journalist, I was most interested How TV hides itself As a piece of art when not in use.

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TV has a gallery of over 2,000 free works of art that can be displayed while you’re not watching them. The TV uses a matte display so images look like a real piece of wall art. It also comes with a clever AI function called ‘Match the Room’ that will help you find the perfect piece of art that matches your surroundings. Alternatively, you can upload your own photos and images to the TV for a personalized look.

But you don’t have to sit at the device all day, worrying about running up your energy bill. Amazon Ember Artline TV’s Omnisense technology uses sensors to wake up the display when someone walks into the room. Walk away, and the TV turns off, saving energy

To complete the look and turn it into a framed work of art, the TV comes with a frame available in 10 colors, including walnut, fig, gold and midnight blue. You can also switch the frame at a later date if you choose a new color or material; They are easy to get in and out of the venue.