As much as I hate to admit it, sometimes the algorithm knows what I want to do before I do. I am given the perfect wedding guest dress in between Instagram stories posted by my friends. The ideal addition to my sitting room was presented to me on payday. And a photo guaranteed to provide travel inspiration awaits me at the top of my feed. This happened when my Tiktok ‘For You’ page showed me a video of someone using one Cricket Machine.
I thought nothing of it when I first saw it. ‘Not for me,’ I said and scrolled. When it appeared again, this time used by an influencer known for his craft skills, I stopped watching. The third time the Cricut machine popped up, I was invested.
I’m not alone. This Cricket The TikTok account has 843,000 followers and has collected 7.3m likes. Search for ‘cricut’ and a quick scroll through the top results will show you creators making wedding invitation ‘suites’ (most of them sell templates for you to buy and download on Etsy), custom stickers, labels for pantry storage jars and more. Some videos show people using the tool to make car decals, personalize mugs, and decorate for kids’ parties.
(Photo by El Bello/Getty Images)El Bello/Getty Images
There is also a chance that you may have seen Cricut’s work without knowing it. At the 2026 NBA Finals, Taylor Swift was photographed with Estee and Alana Heim in personalized T-shirts with slogans such as ‘Stevie Nicks’, ‘Nicole Kidman’ and ‘Nicolas Cage’. Made by Alana herself, the tops went viral and later meeting with VogueAlana He said, ‘I’ve wanted to make my own shirts forever, but I never got around to it, but when I got home from our last tour, I bought a shirt. Cricket. I love making shirts for my friends; I always have my friends over, and I’m like, Do you want to make a shirt? It’s my creative outlet. I can’t paint. I wish I could paint, but I can’t. But I figured out how to screen print, and I like a little setup at home. I have a Cricut, which is this precision vinyl and paper-cutting printer. It is difficult to explain what cricket is. A lot of DIY people love Cricut online, that’s why I found it.’
