Barney is the brainchild of Barney Gough, who founded cult cinnamon bun shop Buns From Home during the Covid pandemic, initially baking buns in his mother’s kitchen and delivering them to homes around London by bike. The latter venture has a similar artisanal ethos, selling the discerning chocophile a modern, hand-crafted and insanely delicious version of the classic chocolate bar.
Jasper Frye
Jasper Frye
Of course, these days, a new independent shop needs to not only offer a high-end product, but also create a buzz. Such a challenge arose HG101 Designer While Tom Morris was engaged in creating branding and Internal The boutique chain’s (Mount Street branch is 4th, Covent Garden and city).
The aim here was not to attract tourists looking for a place to whip out their selfie sticks, but fond memories of going to a tuck shop as a child to buy Mars bars; For those who remember that infamous Flake ad from the early 90s and the catchy opening credits of the original Willy Wonka and the Chocolate Factory film.
Jasper Frye
Jasper Frye
‘It’s a lipstick index,’ explains Tom. ‘During a recession, people won’t buy carBut they will spend on a few everyday luxuries, so you see all these sweet shops and bun shops in central London with queues around the block. It’s all powered by social media and has floral arches around the doors and lots of marble and brass aesthetics. We wanted to do something that was part of that movement, but a little bit bigger.’
Jasper Frye
Jasper Frye
