How the fashion house Pucci is connected to the history of Florence

After that, my father decided to bring the show to his workshop and turn Palazzo Pucci into a proper couture house. He saw the scarves he made as works that could be framed. But her frame – a woman’s – allows for movement. When you are making a print, it is important that it is not static and that it moves freely on the body. You can see this in the designs we display on the mannequins in Palazzo.

Then, as now, you can find all the resources you need in Florence – you can find these wonderful crafts thanks to our traditions. A palazzo is not just a way to show the past. It is part of something that has always been here – the best in quality craftsmanship, which in the Renaissance was simply called art.

Laudomia Florentine favorite

where to eat

Simple Florentine trattorias like Coco Lazone and Buca Lappi haven’t changed in over 40 years.

Where to shop

Brandimart, for its beautiful silverware, and Pastelli Crazioni, for jewelery made in gold, silver and semi-precious stones in its workshop in the center of town.

Where to see art

I love the Palazzo Strozzi, the Museo Opificio delle Pietre Dure and the Museo Nazionale del Bargello, as well as La Piazza della SS Annunziata (for the Istituto degli Innocenti and its church).

where to stay

For a quiet moment, I go Colegio alla Queres. It was my school, but today it is a wonderful hotel in the mountains.

Palazzo Pucci and Emilio Pucci Heritage Hub can be visited by appointment: palazzon6.com | emiliopucciheritage.com