The 65-inch Toshiba C350 Fire TV is 50% off right now

This 65-inch Toshiba C350 Fire TV It’s down to $264.99 on Amazon right now, half off its usual $529.99 price and the lowest it’s ever been. Price trackers. At this price, it sits in the same territory as many smaller budget sets, but with a much larger screen. The main appeal here is simple: You’re getting a straightforward 65-inch 4K TV with Amazon’s Fire TV platform already built in—and because of that, setup is pretty painless if you already use Amazon devices. Once you sign in with your Amazon account, Prime Video recommendations, watchlists, and Alexa features await you.

The interface looks and behaves a lot like Amazon’s streaming hardware, right down to the content-heavy home screen and Alexa voice controls. Picture quality is decent for the money, though this is still an entry-level TV C350 Handles 4K and HDR content, but leaves out high-end features like local dimming, wide color support, HDMI 2.1 gaming features or high refresh rates. In practice, while movies and shows look great for casual viewing, contrast and color lag a bit behind similarly priced models from TCL and Vizio, especially in darker scenes, notes this. CNET review. Fast-paced games and sports also won’t look as smooth as they do on more expensive TVs. However, for everyday streaming, watching YouTube and regular cable, it gets the job done without major issues.

The biggest compromise is actually the Fire TV experience. Amazon pushes its own content hard, and the interface can feel more cluttered and slower than other smart platform layouts. Some apps also work differently than competing smart TV systems. For example, you can’t buy movies directly within the Vudu app on this TV. Small annoyances like that add up depending on how you look at things. Also, the USB ports here don’t provide enough power for many external streaming sticks, so if you eventually move away from the Fire TV, you may need separate power cables for those devices.