That appreciation for meaningful detail runs through the first Memoir collection, which was developed in collaboration with artisans from around the world. Candles are hand-poured in the Pacific Northwest, while Leather goods Produced in Lombardy using traditional techniques passed down through the generations. Many pieces can also be monogrammed, adding another layer of personalization to items already designed with longevity and sentiment in mind.
Huntington-Whiteley also incorporated her own in-house collection during the development process, allowing her personal taste to dictate the brand’s direction from the start. Her aesthetic references reportedly include work Rose Uniacke, Vincent Van Dusen and Elisa Capital.
Huntington-Whiteley is already thinking about how Memoir might evolve in the future, though the brand appears to be taking a measured and organic approach to growth. Future expansion is expected to focus specifically on home and Travel categories, based on the collection’s emphasis on objects connected to everyday life. Long-term ambition appears to be less focused trends And more on creating pieces that people return to over time, slowly weaving themselves into homes, routines and personal memories.
