When it first launched back in 2007, it seemed laughable to suggest paying a monthly subscription for YouTube. But fast forward nearly two decades, And YouTube Premium is really a solid deal. With that, you get a mostly ad-free experience Distinctive features And like benefits YouTube Music. Of course, those benefits can only be worth the price.
on FridayYouTube began informing subscribers that it would raise premium prices for all account types. Going forward, individual YouTube Premium plans will go from $13.99 to $15.99 per month; Annual plans will increase from $139.99 to $159.99 per year; Family plans will go from $22.99 to $26.99 per month; And student plans will increase from $7.99 to $8.99 per month. It only considers YouTube prices. If you subscribe to Premium through the YouTube app on iOS, YouTube applies an additional fee to compensate for Apple’s 30% cut. Hence this Redditor’s personal plan It will be $20.99 per month. For its part, YouTube informs users that they can sign up directly through YouTube for a new price of $15.99 per month.
Interestingly, YouTube has not actually made any official announcement regarding the press addition. Instead, the change spread entirely by word of mouth, as users shared their emails from the company in frustration. Users are already on edge this week, accusing the company Rolling out non-skippable 90-second long ad breaks. YouTube is adamant that it doesn’t have unbreakable ad breaks that long, and says that its examples in the wild are actually bugs. But whether that’s the case or not, the situation isn’t really selling the company’s price increase announcement.
up to that point, Users are not happy with this news. Scrolling through Reddit threads, I see nothing but frustration and dissatisfaction, with many threatening to cancel, or confirming that they’ve ended their subscriptions then and there. One user called YouTube “greedy (bastards)”, while others praised it. Advantages of Ad Blockers—which defeats one of the main benefits of subscriptions. As, in recent years, Google launched a war against ad blockersMaking it more difficult to use with YouTube.
What do you think so far?
$15.99 isn’t the most expensive streaming subscription out there, and YouTube Premium still comes with all the same benefits as before. But I’m not sure YouTube can keep squeezing subscribers for more and more money before they start seeing an exodus of subscribers.
